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Redalpine leads Razor’s €10m Series A round

11 people stand in front of a brick building
The Razor Group team

We are extremely excited to share with you that only three months after the initial seed round Razor (Redalpine Capital IV) has managed to raise a further €25m in combined equity and debt capital to scale their business operations and further accelerate their already ambitious acquisition plans. The €10m Series A equity round was led by Redalpine with participation from other existing investors, 468 Capital, Presight Capital and GFC. This was complemented by an initial €15m debt facility from Claret Capital Partners (formerly Harbert European Growth Capital), with the option to significantly scale the facility in the coming months & quarters.

Razor acquires and then scales profitable Amazon FBA merchants that demonstrate category leadership, a high quality of product and outstanding customer reviews. The company combines advanced data analytics and custom-built technology with a highly optimized M&A process and in-house e-commerce and finance expertise to find the right acquisition targets. Practically, this means Razor analyses >10,000 companies every day selecting only the interesting assets for review. 

“For founders, by founders - that is our motto. We see ourselves as partners of entrepreneurs who have successfully captured product categories. Once acquired, we invest substantial capital and use our expertise in order to develop these companies and brands even further.” says Tushar Ahluwalia, founder and CEO of Razor.

Thrasio successfully executed this business model back in the US, making it a $1b business within a record two years since founding. The German market alone is enormous with Amazon covering more than 2.5 million active sellers in 2019.

The first results are promising. Within the last 12 weeks, Razor has already grown to over 30 employees across three locations: Berlin (HQ), London (Office) & New Delhi (Tech- & Knowledge Hub). The company is on track to acquire 6-8 merchants by year-end and has already built a sizable acquisition pipeline for 2021. The target is to integrate 30 merchants by December 2021.

The capital will help to  accelerate the already ambitious acquisition schedule and international expansion.


For further information go to Razor’s website or the Gruenderszene Article  


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