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Getting higher: Sanity Group announces $37.6 Million Series B


Sanity Group is leveraging the full potential of the cannabis plant


It is our pleasure to announce that the leading German cannabis company Sanity Group (Redalpine Capital IV) announced today a $37.6M Series B financial round. This is Europe’s largest cannabis investment round to date and was led by BAT Group. Existing investors such as Casa Verde Capital and Redalpine participated in the round bringing the total funds raised by the company to over $100M.


Amidst the ongoing legalization of cannabis in Germany, Sanity plans its expansion into the recreational market: With the proceeds of the round, Sanity intends to establish a retail and brand concept tailored to recreational customers and secure the long-term supply of cannabis including an expansion of Sanity’s EU-GMP processing facility.


“This funding is an important milestone for us and a strong signal towards the future of cannabis in Germany and Europe. I am grateful for the belief shown by both new and existing investors. Our goal is to leverage the full potential of the cannabis plant and to explore and harness the different cannabinoids – with the new capital, we will be able to accelerate our medical and consumer business units whilst preparing accordingly for cannabis legalization in Germany,” said Finn Age Hänsel, Founder and Chief Executive Officer of Sanity Group.


“This funding is an important milestone for us and a strong signal towards the future of cannabis in Germany and Europe. I am grateful for the belief shown by both new and existing investors. Our goal is to leverage the full potential of the cannabis plant and to explore and harness the different cannabinoids – with the new capital, we will be able to accelerate our medical and consumer business units whilst preparing accordingly for cannabis legalization in Germany,” said Finn Age Hänsel, Founder and Chief Executive Officer of Sanity Group.


Sanity Group was founded in 2018 and has around 120 employees in the medical, consumer health and science sectors. The company aims to improve quality of life through the use of cannabinoids. The focus is on pharmaceuticals, medical products and consumer goods. Sanity Group's existing investors include music producer Will.I.Am (Black Eyed Peas), Hollywood actress Alyssa Milano, manager Scooter Braun, Swiss VC Redalpine, Casa Verde Capital, HV Capital, Calyx, TQ Ventures, Atlantic Food Labs, Cherry Ventures, Bitburger Ventures, SevenVentures, GMPVC, Navy Capital and SOJE Capital.


For more information please visit Sanity Group’s website.

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