DejaBlue: powering flexible energy for the EV era
- Matteo Emmanuello
- Jul 10
- 3 min read

DejaBlue’s vision is to aggregate electric vehicle charging sites into a flexible energy pool and build one of the largest vertically integrated energy companies in Europe. Their platform will enable demand response, dynamic load balancing, and energy optimization at scale - reducing electricity costs, unlocking new revenue streams, and helping to stabilize the grid.
Founded in Paris by Parker Spielman and Baptiste Richard, DejaBlue offers a full-stack, vertically integrated solution for commercial real estate and fleet operators. By combining EV charge point operations, solar integration, and energy retail into one intelligent system, they make it radically easy to deploy, manage, and monetize EV infrastructure, all while accelerating the shift to sustainable mobility.
With a stellar founding team and impressively fast execution, we were delighted to lead their $8M seed round and support their vision to unlock energy flexibility at scale across Europe.
turning flexibility into a strategic asset
With energy prices rising and grids growing more volatile, flexible assets like EV chargers and batteries represent an untapped opportunity. DejaBlue is pioneering new types of energy contracts that reward flexibility, especially during the growing midday surplus of renewable electricity. DejaBlue helps businesses take advantage of these moments by shifting EV charging and other loads to times when renewable electricity is abundant and cheap. This reduces energy bills, eases pressure on the grid, and gives renewable producers more consistent demand. It’s a win for everyone: cleaner energy, lower costs, and ensures more regular demand for green energy producers.
At many sites, EVs remain plugged in far longer than needed - creating a window for smart load shifting. DejaBlue capitalizes on this by aligning charging with cheaper midday spot prices, offering businesses dynamic contracts that turn idle time into energy savings. DejaBlue enhances energy efficiency without disrupting the user experience by using intelligent presets based on site data, user habits, and charging patterns - optimizing day-ahead energy delivery while honoring individual preferences.
In this context DejaBlue stands out as the first tech-enabled, vertically integrated player combining EV charging, energy retail, and intelligent load management in one platform. While others focus on fragmented solutions - installers on hardware, operators on outdated tech, and software players on narrow tools - DejaBlue offers full-stack control, scalability, and speed. That’s what makes them best positioned to lead Europe’s flexible energy transition.
As DejaBlue aggregates more charging sites and flexible energy loads, and with vehicle-to-grid technology on the horizon, it will become a key enabler of demand response, virtual power plants, and the broader shift toward a greener, more resilient grid.What sets them apart is their ability to move fast and act on these opportunities - without owning the hardware themselves. “The first wave of electrification was about installations and incentives”, said Parker Spielman, co-founder and CEO of DejaBlue. “Now, as EV adoption becomes the norm, energy itself is the bottleneck - both in cost and complexity. We’re turning energy flexibility into a strategic lever for businesses by coordinating solar, charging, and tariffs to reduce their overall cost of energy.”

an exceptional team with deep operator DNA
Parker and Baptiste have a strong background in reliably managing and optimizing distributed assets at scale from their previous experience at Uber, Google Fi, and Lyft - where they redesigned Lyft’s dispatch engine, boosting profitability across millions of rides. At DejaBlue, they’ve taken that same rigor and built one of the fastest-growing software-led platforms in the EV space led by a lean, high-performing team.
“We were blown away by how efficiently the small team around Parker and Baptiste executed and built a best-in-class EV charging solution in record time. Now, with their move into vertical integration as both a charge point operator and energy retailer, DejaBlue is uniquely positioned to reshape the energy market through load optimization, demand response, and a seamless end-to-end customer experience that no other provider offers today,” said Mira Kamp, Principal at redalpine.
what’s next for DejaBlue
With this new funding, DejaBlue will expand its commercial and technical teams in Paris to 30+ people, roll out new energy contracts designed to reward load flexibility, launch site automation tools powered by AI, and grow its footprint across France and select European markets. We’re proud to support Parker, Baptiste, and the entire DejaBlue team on their journey to make energy flexibility a cornerstone of the electric era.